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 Your Source for Hand-woven Ethnic Doll Cloth that fit American Girl™    
 and other beautiful fair trade products from Guatemala
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Where to Buy Fair Trade Gifts, Chocolate, Coffee in Madison, Wisconsin Area     

The Madison area is a great place to live and shop.  One of the reason is that there is a community of people and groups that support sustainable development, fair trade, local artisans,  their communities and environment.  Listed below are some of the internationally produced fair trade retailers and also links to organizations that support Wisconsin's home grown sustainable farmers and local artisans.

You can made a difference as you shop every day  - here are some options!!!

Fair Trade Retail Shops

This is a map created in Google to help you find Terra Experience & other shops selling fair trade products in Madison. If you have suggestions for improving (especially if you know how to do so) please contact us below.

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SERRV International Gifts that Make A Difference for over 50 years. SERRV's Mission is to promote social and economic progress of people in developing regions of the world by marketing their products in a just and direct manner.
Retail location: 2701 Monroe St., Madison, WI 53711
Contact: (608) 233 4438,    
Web Site Info & Purchases

Fair Indigo

Fair Indigo is a new clothing company with a different way of doing business commiting to create stylish, high-quality clothes while paying a fair and meaningful wage to the people who produce them. 
Retail location:  at Hilldale Mall at Midvale and University ( in the outdoor shops on Price Place Phone:
Contact: (608)661-7662.
Web Site Info & Purchases:

Terra Experience

Terra Experience Doll clothes!!!  folk art, books, ethnic textiles, Huipils, gifts and other fun and educational stuff from Guatemala and the markets of the World.  A fair trade small business.
Retail location
:  2140 Regent St, Madison WI
(at Stony Hill Antiques, corner of Regent & Allen, between Football stadium and West High School;
Hours: Tue - Sat 10 am to 5 pm.)
Contact:  (608)231-1247.(retail store); (608)849-8720 (web)
Web Site Info & Purchases:

Fair Trade Chocolate and Coffee       

Name Location/ Phone or web Coffee Shop Bulk Coffee Whole-
Sold is Fair Trade  Certified

Divine Chocolate
 Madison is a Divine Town!  Available at many local coffee shops, coops and gift stores .  If your favorite shops don't carry it - ask them to - It's Divine!!! 
. . Chocolate 100%

Equal Exchange Coffee

Available at many local coops, Michelangelo's' Coffee shop, & Woodman's grocery stores. Worker-owned cooperative sells 100% Fair Trade Coffee, Tea & Cocoa. For more information Midwest office: 608/259-9193



Coffee  100%

Just Coffee

Just Coffee is a 100% fair trade roaster that is committed to the movement of fair trade as well as selling fair trade coffee.  For more informationt:

local cafes online


local stores
Coffee  100%

Madison Cooperatives that Sell Fair Trade (FT) Certified Coffee and Organically Grown Products
FT Coffee Shop/
FT Bulk Coffee Approx %  Sold is FT  Certified Fair Trade Chocolate
Regent Market  Coop

A wonderful neighbor to have, Regent Market Coop is located at  2136 Regent Street (map).  Phone: 233-4329Parking -- on street, behind market 3-6 pm, Blessed Sacrament west lot. Open 8 am - 9 pm, every day of the week. 





Willy Street Coop A Madison natural foods cooperative since 1974, 10,000 member strong.  A Eastside community treasure.  Learn more from their web site: or stop by at 1221 Williamson Street, Madison, Wisconsin 53703 (map -just off John Nolen Drive on Madison's Eastside). Phone: (608) 251-6776 or toll free (888) 762-6776. Open 8 am to 9 pm daily!








Don't forget the Annual Fair Trade Holiday Festival -  December 5th 2009

For information on purchasing locally and sustainably produced foods direct from farms, see links below.

Madison Area CSA Coalition Madison Area Community Supported Agriculture Coalition, -- Lists area Community Supported Agriculture (CSA) Farms and how to become a member of one as well as ordering information on their foodbook: From Asparagus to Zucchini: A Guide to Farm-Fresh, Seasonal Produce.


REAP Food Group REAP Food Group, -- Publishes the Farm-Fresh Atlas which lists over 50 farms selling produce, meats, cheeses, honey and other food items directly to customers. 


Local Harvest  This link will allow you to locate the many farmers markets serving the Madison area as well as sources for local foods around the country


Fair Trade Information And Organizations  

Madison and Wisconsin

  • Community Action on Latin America (CALA)---   CALA organizes and sponsors Madison Annual Fair Trade Holiday Festival. CALA is a Madison, Wisconsin - based student and community organization, founded in the early 1970s as a group committed to pursuing issues of social justice and US accountability in Latin American affairs. The CALA of the late 1990s continues to pursue these goals through a program of educational outreach, community development, social responsibility awareness, and solidarity work with groups in both Latin America and the United States. 
  • Madison Fair Trade Action Alliance --- MadFTAA brings together a diverse array of Wisconsin community organizations including environmental, labor, faith based and social justice perspectives. They work on educating the public, organizations and legislators on issues related to the concept popularly termed globalization.  Their mission is to work for fair trade alternatives based on democratic, grassroots participation, social and economic justice, and environmental sustainability. Use of non-violent actions and strategies is integral to our approach 
    Members of WISPIRG, the Wisconsin Public Interest Research Group, including UW-Madison students, created a campaign to make Madison, WI a Fair Trade Certified City. Use this site to find out how you can get involved and stay updated with the group's progress!


  • Madison Public Library:
  • Willie Street Cooperative:

National and International

  • Fair Trade Federation (FTF) --- an association of fair trade wholesalers, retailers, and producers whose members are committed to providing fair wages and good employment opportunities to economically disadvantaged artisans and farmers worldwide.   
  • Green (formerly Coop) America ---  Green America is a not-for-profit membership organization founded in 1982 with a  mission is to harness economic power—the strength of consumers, investors, businesses, and the marketplace—to create a socially just ([ncludes fair trade] and environmentally sustainable society. .
  • Fair Trade Resource Network  --- The Fair Trade Resource Network raises consumer awareness about improving people’s lives through Fair Trade alternatives
  • Transfair ---   TransFair USA, a 501(c)(3) nonprofit organization, is the only independent, third-party certifier of Fair Trade practices in the United States. Through regular visits to Fair Trade farmer cooperatives conducted by Fairtrade Labeling Organizations International (FLO), and partnerships with US companies, TransFair verifies that the farmers who produced Fair Trade Certified products were paid a fair price.
  • Fair Trade Foundation ---  The Fairtrade Foundation is the independent non-profit organisation that licenses use of the FAIRTRADE Mark on products in the UK in accordance with internationally agreed Fairtrade standards.

Last updated April, 2009  Please send suggested corrections, updates and additions that you would like considered to 










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