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get paid to review products for amazon As sellers become more sophisticated in how they create fake reviews, online marketplaces like Amazon are finding themselves in a never-ending arms race to develop effective ways to identify and remove them - and retain consumer trust. While there's no clear answer, our research does suggest one potential solution: to do what we did. E-commerce platforms should consider partnering with social media platforms such as Facebook to better understand how sellers are recruiting fake reviewers, and potentially use that visibility to speed up the process of identifying and removing fake reviews. Finding ways to crack down on this activity would be a win-win-win, as it would reduce illicit activity on social media platforms, increase trust in e-commerce platforms, and enable a more positive, reliable experience for consumers.
Through our research, we discovered a large and thriving market for fake reviews. One of the most common mechanisms we found for procuring these reviews was via private Facebook groups: Sellers would use these groups to recruit people to purchase their products and leave an authentic-sounding five-star review, and then compensate them via PayPal for the cost of the product, any taxes and fees, and in some cases, a $5-10 commission. We also found that these groups would occasionally disappear, and then almost immediately be replaced by new, similar groups.
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